How to Start a Profitable Online Business
#1 Identify Your Target Audience: The #1 key to starting any successful business whether brick and mortar or online is “identifying your target audience.”
Know who you want to serve.
Before you create your business plan, know who you want to serve. As early as possible, start to envision the profile of your ideal client. Everything from their age to their relationship status are things you want to hone in on.
#2 Create Content That Resonates With Your Target Audience: For an online business you have to dominate online. One way to find success online is to create content that your target audience is looking for.
If your online business is built around Personal Finance and Becoming Debt Free and your audience knows and loves you for your tips on getting out of debt, don’t alienate your audience by creating content about Lamp Shades & Picture Frames.
#3 Promote Your Content: After you create your content your number one job is to promote your content. Whatever social media platform you have a presence on, start there. Whether that is Facebook or Twitter, begin to share your content to those platforms.
If you don’t have a presence on social media, stop EVERYTHING you are doing and choose at least one platform (preferably one in which your target audience can be found) to call home.
Create a content schedule in which you are going to push out content. For instance, I try to drop new content at least two times per week. You have to be seen to sell and your audience needs to constantly hear from you. Frequency matters.
Whether you release something once per week or three times per week, find your zone. Find your sweat spot. Listen to your audience and they will tell you everything you need to know.
The Process
#1 Engage Your Audience: I hope you are in it for the long haul because there are no shortcuts. Once you have implement the major keys, you have to step your game up another notch. You have to engage your audience.
Typically, once your target audience get use to hearing from you, they will start replying to you. Your audience will ask you questions, they will make statements and certain remarks about content you post.
This is called social gold. This is your opportunity to really make your mark. By engaging and responding to questions that your followers have, you are unconsciously building a rapport that will eventually lead to a stronger relationship over time.
#2 Solve A Problem: Find out what pain points your target audience has and serve. Better yet, find out what your audience wants, and give it to them. The best way to ensure you have a profitable online business, is to solve a problem.
Why?
Because typically people will pay to have their problems solved.
That is the number 1 rule to making money online.
#3 Sell Something or Create a Product: This might seem obvious but I learned many years ago not to assume. Besides, I’m here to tell you and teach you everything you need to know about How to Start a Profitable Online Business.
There are just two ways to make a profit. You either sell something, that can be a course, an ebook or a service or you can create a product specifically for your target audience and sell it to them.